All you wanted to know about Digital Marketing Certification

There are lots of certificates which are available online and are accessible to all, it's important to understand what value these certificates hold. This video will help you understand the certificates available online for free, Google offers free certification like

1.Google Adwords Search Advertising,
2.Google Display Advertising,
3.Google Mobile Advertising,
4.Google Video Advertising,
5.Google Shopping Advertising
6.Google Analytics.
Bing is one more such certification.

Let's know about How Google search ad campaign works

once you're creating a search campaign within the bidding section you've got two options, one is the automated big section and the other one has manual big CPC bidding. so in the automated big section, you have something like target CPA bid you have something like target ROAS ( return on spend) and then you have quite a few others like maximizing clicks, maximize the impression share and those have other metrics as well so. so let's find this and does CPA bit really exist within the AdWords a platform.

so they have a typical search campaign benefit created a campaign you treated ad groups. you've few keywords within your eyebrows in the manual CPC metal what you do is you bid for each of these keywords they all could be the same or you could have different bits for each of these keywords and you actually pay on per click model when you're creating a campaign and unvarying manually so maybe when you leave it on an automated bit and leave bidding for Google and you've chosen target CPA bit as an option so you assumed that you would pay only by the conversion happens while in reality the the the amount of money which is spent is not related to the conversion.